Stories from Ella Travel

Destination guides and trip-planning advice from Ella Travel's advisors — the writers, journalists, and insiders you can also book for a one-on-one session.

Kim, Ella Travel Founder Kim, Ella Travel Founder

What you need to know before using AI to plan your next trip.

ChatGPT and other AI travel planners promise to take the hassle out of planning your next holiday. But can they really help you discover the places, people and experiences that make a trip unforgettable?

Before handing over your itinerary to AI, here's what you should know about its accuracy, hidden biases, recommendations and limitations — and why a little local knowledge might make all the difference.

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